I believe to solve problems for users, you have to understand them in the first place — their daily lifestyle, their needs and wants. After completing my Secondary Research, coming up with a Primary Research plan was essential. To begin this process, I asked myself: What did I know about my users? What were their needs, wants…

As I continued with my research around period poverty and the stigma associated with it, I wanted to see some existing work already happening in this domain. And what I found blew my mind! 1. The Period Game The Period Game started in 2014 as a college project by Daniela Gilsanz and Ryan Murphy…

“It’s all a question of story. We are in trouble just now because we are in-between stories. The Old Story — the account of how the world came to be and how we fit into it — sustained us for a long time. It shaped our emotional attitudes, provided us…